Entertainment-Education Communication Strategy in Tanzania

The emergency of Bongo Flava programs in Tanzania has brought about a new concept of television influences on the youth. In most cases, television has been condemned as having a negative influence on the youth. Yet, this study brings about a more but different concept of the notion....Instead, television and Bongo Flava programs that are mostly loved, instill a positive influence on youth behavior. Opportunities and education are among the many benefits received.

Autorentext

Deogratias K. Sakawa (Maidong'o) is a Tanzania Social and Political Analyst. Born in 1975 in Manyoni District, He holds an MA (Hons) in Mass Communication from St. Augustine University of Tanzania,and a BA in Philosophy from the Salvatorian Institute of Philosophy and Theology in Morogoro; under the affiliation of Urbaniano University, Rome-Italy.