ENTREPRENEURIAL ATTITUDE OF MANAGEMENT STUDENTS - A STUDY

This book assesses the impact of Entrepreneurial Attitude Orientation on the Management Students Attitude towards Entrepreneurship. The management education system is intended to develop and encourage entrepreneurial activities i.e. entrepreneurs, whose support is vital to all-round progress of the nation. 'Entrepreneurs' supports the nation in many ways. The prime interest of the research is to add knowledge in the field of 'entrepreneurship development' along with highlighting various informative findings, implementable suggestions, assisting students towards taking entrepreneurial activities by managing entrepreneurial attitudes and to remain the study as a starting for further investigations in this arena. Hence, this book is mainly focused on understanding and measuring the entrepreneurial attitudes of management students.

Autorentext

Dr. Juturu Viswanath, currently working as Head in the Department of Management Studies, SV Colleges, Andhra Pradesh, India.Dr .B .Gangaiah is an Assistant Professor in the Department of Business Management, Yogi Vemana University, Kadapa. His research interests are Personnel Management, Human Resource Management and Marketing Management.