Entrepreneurial Cadence: The Art of Startup Fundamentals

Entrepreneurial Cadence: The Art of Startup Fundamentals focuses on the importance of establishing a rhythm in the development of a new business. It emphasizes how entrepreneurs must coordinate key aspects such as business idea, innovation, human resources, and operations to maintain progress and adapt to challenges. Just as music relies on cadence to create harmony, startups thrive through structured, consistent efforts in building core capabilities like market-fit testing, team management, and growth planning. The book offers practical insights on how founders can align their actions, maintain momentum, and drive sustainable growth while mastering the essentials of entrepreneurship.

Autorentext

Dr. Sathiswaran Uthamaputhran is a dedicated academic and consultant in the field of entrepreneurship, currently serving as a Senior Lecturer at AHIBS, UTM. With a Ph.D. in Entrepreneurship earned in 2018, his work has consistently focused on bridging the gap between theory and practice.