Entrepreneurial Cognition

Addresses fundamental questions to explain the how and why of entrepreneurship Focused on the mind of the individual in the extremes of entrepreneurial contexts Provides a comprehensive understanding of what motivates entrepreneurs to discover, exploit, and persist with the pursuit of potential opportunities

Autorentext
Dean A. Shepherd is the Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business, Notre Dame University, USA. He is the former Editor-in-Chief of the Journal of Business Venturing and has published over 130 scholarly journal articles and 19 books.
Holger Patzelt is Chair in Entrepreneurship at the School of Management, Technical University of Munich, Germany. His research interests include entrepreneurial cognition and economic, emotional and psychological consequences of failure.

Zusammenfassung

Inhalt
1: Introduction.- 2: Prior Knowledge and Entrepreneurial Cognition.- 3: Motivation and Entrepreneurial Cognition.- 4: Attention and Entrepreneurial Cognition.- 5: Entrepreneurial Identity.- 6: Emotion and Entrepreneurial Cognition.- 7: Conclusion