Entrepreneurial Values and Strategic Management

Vittorio Coda's discussion of the goals and purpose of the business enterprise illuminates the long-running debate over the goals of the firm. His conceptualization of the firm and its relationships within society transcends stale arguments over shareholders versus stakeholders by viewing the firm less as an agent of individual interests and more as an engine of social development that unifies the interests of the different participants. In articulating a model of the entrepreneurial firm embedded in a social system and a values system based upon notions of fairness and social responsibility, Coda offers an original approach to interpret the business system. The view of a socially-responsible, entrepreneurial, business sector surfacing in this book offers an attractive alternative to most of the prevailing models of market capitalism that have attracted criticism over the past decades.

Autorentext
VITTORIO CODA is Professor Emeritus of Business Strategy at Università Bocconi, Milan, Italy, where he served as Director of the Department of Business Administration. He was also Chairman of SDA Bocconi School of Management, and an editor or board member of several academic journals. He was also President of the Italian Academy of Management.

Inhalt
Introduction: Some Thoughts on Vittorio Coda's Contributions to Strategic Management by Robert M. Grant PART I: THE ITALIAN TRADITION OF MANAGEMENT THEORY Management Theory: Its Content, Specificities, and Role Management Theory in the Late 1950s: Revisiting Gino Zappa 'Productive Activities' and his Posthumous Work PART II: THE FRAMEWORK OF STRATEGIC MANAGEMENT The Evaluation of the Entrepreneurial Formula The Purpose of the Firm: Physiology and Pathology Governing Strategy Dynamics Strategy and Communication: The Missing Link PART III: MEETING THE CHALLENGES TO THE ENTREPRENEURIAL ECONOMY The Role of Ownership in Corporate Restructuring The Relationship between the Firm and its Workforce: Prospects for Change Ethical Codes and Market Culture In support of a Free and Responsible Entrepreneurial Economy