Entrepreneurship Development

This book on Entrepreneurship Development covers key topics essential for aspiring entrepreneurs. Unit I introduces entrepreneurship, defining its concepts, roles, and the qualities of entrepreneurs, alongside the factors influencing entrepreneurship and institutional support. Unit II focuses on Micro, Small, and Medium Enterprises (MSMEs), their role in economic development, challenges faced, and policies supporting their growth. Unit III outlines the steps in starting a small business, including opportunity identification, feasibility assessments, and necessary legal formalities. Unit IV emphasizes the importance of preparing a business plan, covering financial, marketing, and technical aspects. Unit V explores franchising, its advantages, disadvantages, and the role of venture capital in funding entrepreneurial ventures.

Autorentext

Dr. R. Vettriselvan, professore associato, Academy of Maritime Education and Training (AMET University), Chennai, specializzato in HRM e Marketing.Dr.ssa Deepa Rajesh, Vicepresidente (accademico) e Direttore esecutivo, AMET Business School, AMET University, Chennai, specializzata in HRM e sistemi.