Entrepreneurship & Startup Management

In today's fast-paced business world, entrepreneurship has become a driving force behind innovation, economic growth, and job creation. Entrepreneurship & Startup Management is a comprehensive guide designed for aspiring entrepreneurs, business students, and professionals who seek to understand the fundamentals of starting, managing, and scaling a successful business.This book covers key aspects of entrepreneurship, including: Idea Generation & Business Planning - How to identify profitable opportunities and develop a strong business model. Startup Funding & Investment Strategies - Exploring venture capital, angel investors, bootstrapping, and crowdfunding. Marketing & Branding - Techniques to establish a strong brand presence and reach the right audience. Operational & Financial Management - Essential insights into running an efficient and profitable business. Growth & Scaling Strategies - Expanding a startup into a sustainable enterprise. Challenges & Solutions - Overcoming common pitfalls and navigating uncertainties in the business landscape.

Autorentext

Dr. Monika Agarwal is a distinguished academician and researcher with extensive experience in entrepreneurship, business management, and startup development. She has been actively involved in teaching, research, and mentoring students and professionals in the field of business strategy, marketing, and financial management.