ETHICAL CRM

"Ethical CRM: BUILDING TRUST WITH GEN Z" examines the convergence of customer relationship management (CRM) and ethics, specifically focusing on Generation Z's expectations. The book highlights how CRM practices have evolved to emphasize ethical principles like transparency, data privacy, social responsibility, and environmental sustainability. It provides a framework for ethical CRM integration, featuring case studies and strategies that showcase effective engagement with Gen Z. Additionally, it explores future CRM trends, including blockchain for transparency and predictive analytics in ethical decision-making. This guide is essential for business leaders and CRM professionals aiming to build trust and maintain long-term loyalty with Gen Z customers.

Autorentext
Saortua Marbun, an esteemed lecturer in Bali, Indonesia, holds degrees in theology, Christian leadership, education, management, and cultural studies. He combines his diverse academic background to offer an interdisciplinary teaching approach, enriching his students' learning experiences, he integrates faith, leadership, education, and cultural.

Klappentext

"Ethical CRM: BUILDING TRUST WITH GEN Z" examines the convergence of customer relationship management (CRM) and ethics, specifically focusing on Generation Z's expectations. The book highlights how CRM practices have evolved to emphasize ethical principles like transparency, data privacy, social responsibility, and environmental sustainability. It provides a framework for ethical CRM integration, featuring case studies and strategies that showcase effective engagement with Gen Z. Additionally, it explores future CRM trends, including blockchain for transparency and predictive analytics in ethical decision-making. This guide is essential for business leaders and CRM professionals aiming to build trust and maintain long-term loyalty with Gen Z customers.