Ethnographic Thinking

This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.

Autorentext

Jay Hasbrouck is an anthropologist who drives product innovation and growth through insight into human behavior, culture, and universal needs. He has held positions at Intel, IDEO, Meta, and Google, as well as founding his own consultancy, Filament, and serving as partner at Ethnoworks. He holds a PhD in Social Anthropology and an MA in Visual Anthropology, both from the University of Southern California, USA.

Klappentext

This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.

Inhalt

A Starting Place: Design Thinking and Ethnographic Thinking PART I: A Few Core Qualities of Ethnographic Thinking 1. Cultivating Curiosity 2. Expanding Awareness 3. Deferring Judgement 4. Adapting Thoughtfully PART II: The Praxis of Ethnographic Thinking 5. Immersing Fully 6. Facilitating Tactically 7. Documenting Diligently PART III: Analysis, Strategy, and Influence 8. Analyzing Holistically 9. Situating Intentionally 10. Storytelling Empathically Conclusion