European Corporate Strategy

Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s and beyond.

Inhalt
Charts and Tables - Company Reference Chart - Case Summaries - Preface - Acknowledgements - The Challenges Ahead - PART 1: EUROPEAN INDUSTRY - CMB Packaging - FAI Industrial Machinery - The European Truck Manufacturing Industry - PART 2: EUROPEAN SERVICES - Zust Ambrosetti Transport - Banco Comercial Portugues - Schiphol Airport - SAS Scandinavian Airlines - PART 3: EUROPEAN CONSUMER GOODS - Belfe Clothes - The Mexx Group - Amorim Lage, S.A. - Concluding Remarks - Index