Evaluating Forecast Accuracy

The fast changing market requires firms to improve their forecast accuracy, which help them balance the issues of supply and demand. A typical supply chain issue - Bullwhip effect, has to be minimized through improving forecast accuracy. This book mainly offers a series of available forecasting methods, which help managers make a correct forecasting decision based on different business contexts. Using a corrective forecasting method enables the firms to receive sustainable competitive advantages.

Autorentext

Yangyan is a PhD candidate at Auckland Business School. He has received Msc in supply engineering and logistics (The University of Warwick, UK), MBA (AUT), and Bachelor of E-commerce (The University of Waikato Management School). He is also a full member of Chartered Institute of Logistics and Transport.