Evaluation in the pre-election media text

This book is devoted to the study of the functional possibilities of evaluative meaning in a newspaper text, which is part of the sphere of political communication. The texts devoted to the pre-election campaign were chosen for the analysis of evaluation: they most fully manifest the nature of the evaluative value. These materials have properties, which allow us to consider them as a tool to influence the reader during the political struggle: the reader is a potential voter, who ultimately has to make a choice in favor of this or that candidate, a participant of the election campaign. The texts under study are designed primarily to perform an influential function, so the assessment plays a dominant role in them. The work describes in detail the structure of evaluative meaning, the principles of distinguishing evaluation and subjective modality, the categories on which many linguistic examinations of conflict texts are based. This book may be useful in the practice of expert linguists, and may also serve as a basis for editing texts in terms of the legitimacy of the expression of evaluation and the selection of linguistic means to form an evaluative context.

Autorentext

Golokova Marina Stepanovna - Doctora en Filología, profesora titular de la Facultad de Periodismo de la Universidad Estatal de San Petersburgo, periodista en ejercicio, ganadora del Premio de la Unión de Periodistas de San Petersburgo. Es autora de publicaciones científicas dedicadas a la actividad discursiva, la creación de un fondo evaluativo en los medios de comunicación, el estudio de las estrategias y tácticas comunicativas en los textos de los medios.