EVALUATION OF A PANDEMIC BUSINESS PLAN BY COVID-19

Nearly three years after the start of the pandemic, virtually every company in the world has been affected by COVID-19, but performance has been highly variable, even within the same country or sector. Businesses are inevitably affected, with short-term effects and less expected long-term consequences. Travel restrictions and quarantines that affected workers have left many businesses without labor and parts, disrupting just-in-time supply chains and triggering sales warnings in the technology and automotive industries, from which this case study comes.The effects of the coronavirus pandemic in our country and its impact on business is still uncertain and difficult to estimate. The changing and unpredictable nature of events forces businesses to have a structured response that allows them to cope with any scenario.

Autorentext

Engenheiro Comercial, Diploma em Empreendedorismo e Liderança, Analista de Investigação e Criação Artística, Universidad del Bío-Bío, Chile.