Evaluation of Consumer Buying Behavior in the Automotive Industry

The automotive industry today is the most lucrative industry and is expanding at a large extent. Due to an increase in disposable income in both rural and urban sector and the availability of easy finance are the main drivers of high-volume car segments. Furthermore, competition is heating up with a host of new players coming in and global brands like Audi, Toyota, Mercedes Benz, and VW all set to venture in all consumer market around the world. This research is useful for the existing and new entrant car manufacturing companies to find out the customer expectations and their market offerings.

Autorentext

Sono Bayabonga Zulu. Ho conseguito un Bachelor of Social Science in Marketing, un BCom Honours in Marketing e attualmente sto conseguendo un Master in Marketing. Lavoro per la School of Management, IT and Governance come assistente di ricerca. Ho partecipato a numerosi vertici nazionali e internazionali. I miei interessi di ricerca riguardano il marketing e i campi correlati.