Evaluation of Customer Perception Process

According to the Indian Retail Report, 2013 (IRIS, Research), The Indian Retail Market is estimated to exceed US$ 750 billion by 2015. Of the total Indian Retail Market 8 percentage constitutes the Organized Retail segment, which is estimated to grow at a rate of almost 30 percent by 2015, and the total Retail Market forecast to grow by 16 percentage in the same period. The statistics above reveal the potential of organized retail sector in India. Modern consumer centric marketing approach gives high priority to consumer perception and reactions. This book focuses on the evaluation of customer perception process, with special focus on Exposure, Attention and Interpretation.

Autorentext

Dr.M.Rani has obtained MBA, M.Sc(Maths), Ph.D from Sri Krishnadevaraya University, Anantapur, Andhra Pradesh, India. She has published 6 research Articles and she also presented 5 papers in International and 5 papers in National conferences. Presently she working in SRK P.G College, Nandyal, Kurnool, AndhraPradesh INDIA.