EVALUATION OF THE EFFECT OF CONSUMER GOODS ADVERTISEMENT

This book is a study which is an analysis of the effect of consumer goods advertisement. A study of MTN Nigeria was able to project a lot of issues confronting messages of advertisement and the power the messages carry to sale her product. The study first of all established that people are aware of the product and the product is made known through the advertisement that is usually portrayed on the media. The study established also that the language adopted by MTN advertisement is very powerful and they make a lot of meaning in persuading consumers.

Autorentext
Paul Tersue Iorlaha is a scholar of Communication and Media Studies based in Benue State Nigeria. He has published locally and internationally.