Event Experience

How to design for a good experience? This book gives insight in factors that can be kept in mind when organising an event. Get a more thorough view on the characteristics at play in event experiences based on qualitative research conducted under frequent event visitors and seasoned event organisers. Learn about how the theory of the Peak/End Rule influences various experiences such as music, drama and film, and how you can use this theory to improve the event experiences for the visitors of your event.

Autorentext

Sam Warnaars (1981) conducted his master thesis on the subject of event design and experience for his study Marketing Communication at the University of Twente. While doing his research he co-organized the events for Mobile Monday Amsterdam, a successful series of events on the developments within the mobile industry.