Evolving Voices

"Evolving Voices: Navigating the Future of Marketing in a Values-Driven Era" delves into the rapidly changing world of global marketing, focusing on the necessity of aligning brand values with social responsibility and cutting-edge digital techniques. It outlines the increasing overlap between traditional marketing tactics and contemporary consumer expectations, driven by ethical considerations. The book serves as a guide for mid to senior-level marketers, business leaders, and academics, providing them with the tools to navigate the digital landscape through ethical and effective strategies. It emphasizes the importance of ethical frameworks in marketing, showcasing innovative case studies and providing actionable insights for content creation, talent management, and technological adoption. "Evolving Voices" is an indispensable resource for those aiming to excel in the competitive and ethically complex field of modern marketing, offering strategies for agility and ethical foresight in new markets.

Autorentext

Profesor titular de la Universidad Triatma Mulya, especializado en Educación Cristiana y Gestión. Licenciado en Teología, Liderazgo Cristiano, Educación Religiosa, Gestión y Estudios Culturales. Participa activamente en la Junta Pastoral de las Asambleas de Dios de Indonesia. Se centra en la gestión intercultural, el marketing y la religión en el turismo cultural.

Klappentext

"Evolving Voices: Navigating the Future of Marketing in a Values-Driven Era" delves into the rapidly changing world of global marketing, focusing on the necessity of aligning brand values with social responsibility and cutting-edge digital techniques. It outlines the increasing overlap between traditional marketing tactics and contemporary consumer expectations, driven by ethical considerations. The book serves as a guide for mid to senior-level marketers, business leaders, and academics, providing them with the tools to navigate the digital landscape through ethical and effective strategies. It emphasizes the importance of ethical frameworks in marketing, showcasing innovative case studies and providing actionable insights for content creation, talent management, and technological adoption. "Evolving Voices" is an indispensable resource for those aiming to excel in the competitive and ethically complex field of modern marketing, offering strategies for agility and ethical foresight in new markets.