Exploiting opportunities in Africa through Networking

Climate change and growing energy consumption require rapid intervention. The most effective way governments can combat climate change is to work more closely with businesses because Africa has the limited coping capacity. One way development partners can help Africa is through CDM Projects. Exploiting opportunities in the market can be a daunting task, yet Africa is an emerging market, which can no longer be ignored. According to Societe General whilst China, India, and others seem tapped out, the only curve Investors can get ahead is Africa. Some SME's described the market as difficult but this book unveiled that, on the issue of energy one voice does not sing well in Africa. To succeed in the market,collaborative effort is needed. This requires breaking through the survival steps in the market. How do SME'S identify these steps? And how does it works? This book presents a model which the author called Bio-energy Market Penetration Model(BMP) built for a Finnish Bioenergy firm that led to their success. It is a road map for CEO'S to plan their international market by replicating the network model to enjoy the reward that the dynamic market offers.

Autorentext

Eric Buah is Business Developer for MHG Systems Oy.He was a member of the core group of MHG who developed an innovative idea that won MHG,2011 TEKES Green ICT award by Finnish Funding Agency for Technology and Innovation.His strategy in networking,that carved MHG into Africa market,is what he shares in the book as road map for CEO's to Africa