Exploring Hospitality Sector Through Relationship Marketing

This Book explores that how relationship marketing (RM) influences customer retention and up to what extant hotels in hospitality industry of Pakistan are implementing and practicing it. Very little research work has been done on Pakistani market, especially the hospitality industry of Pakistan is not studied by researchers and scholars broadly. This study focuses on these gaps and provides platform to future researchers.

Autorentext
Muhammad Jalil has completed an MBA degree in Marketing from Bahria University, Pakistan. He has worked in the marketing department of Wateen Telecom, Pakistan. His current research focuses on relationship marketing and its impact on hospitality industry in Pakistan