Exploring Omnichannel Retailing

Presents the first research-based book on omnichannel retailing
Takes an international approach from various regions and markets to understand this new trend in retailing
Features contributions by experienced authors studying a wide coverage of industries in the retail sector

Presents the first research-based book on omnichannel retailing Takes an international approach from various regions and markets to understand this new trend in retailing Features contributions by experienced authors studying a wide coverage of industries in the retail sector

Autorentext
Dr Wojciech Piotrowicz (PhD Brunel, MA Gdask, PGDipLATHE Oxon) is Associate Professor in Sustainable Supply Chains and Social Responsibility, at Hanken School of Economics and HUMLOG Insitute, Helsinki, Finland. In addition he was elected as International Research Fellow at the University of Oxford, Sad Business School and is a member of the Wolfson College. His research is related to information systems, logistics, supply chain management, performance measurement and evaluation, with focus on transitional countries and retail contexts. Wojciech has considerable experience as member of large international research projects within both the public and private sectors, working with organisations such as Intel, BAE Systems, the European Commission and Polish government. He is recipient of Outstanding and Highly Commended paper awards from Emerald Literati Network for Excellence.

Dr Richard Cuthbertson is a Senior Research Fellow and ResearchDirector at the Oxford Institute of Retail Management at Saïd Business School, University of Oxford and Vice-Principal of Green Templeton College, University of Oxford.His research interest lies in understanding and assessing the challenges of the increasingly digital world on retail, particularly through technology innovation and the use of customer data. His work is international in scope, in particular looking at how retail practice and policy are developing in countries like India and China, and he regularly acts as a consultant to retailers and governments. He is author of over 100 published articles and has worked with many companies, including Tesco, Sainsbury's, P&G, Casino, T-Mobile, BP, Abbey, IBM, KPMG and BCG. Richard is a Board member of the Charity Retail Association. He was awarded the Emerald Literati Network Award for Excellence (twice) and the Pegasus Prize for eBusiness Future Insights (2006).

Inhalt
Exploring Omnichannel Retailing: common expectations and diverse reality.- Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers.- Implementation of omnichannel strategy in the US retail - evolutionary approach.- Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research.- Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey.- Development of omnichannel in India - retail landscape, drivers and challenges.- The Development of Digital Distribution Channels in Poland's Retail Pharmaceutical Market.- The use of mobile technologies in physical stores: the case of fashion retailing.- Futurising the physical store in the Omnichannel retail environment.- Retail promotional communication: the comparative effectiveness of print versus online.- A framework for omnichannel differentiation strategy. Integrating the information delivery and product fulfilment requirements.- Last mile framework for omnichannel retailing. Delivery from the customer perspective.