Eye Tracking Methodology

Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on these systems. This second edition of Andrew Duchowski's brilliant work contains additional material and fills this gap in the market with an accessible and comprehensive introduction.

Only book to provide detailed practical advice on how to set up, operate and develop an eye tracking system New sections of the book explain system installation, software development, and calibration Complete new section on experimental methodology included, providing guidance to readers on how to conduct their own eye tracking experiments - 3 case studies are presented as examples

Inhalt
to the Human Visual System (HVS).- Visual Attention.- Neurological Substrate of the HVS.- Visual Psychophysics.- Taxonomy and Models of Eye Movements.- Eye Tracking Systems.- Eye Tracking Techniques.- Head-Mounted System Hardware Installation.- Head-Mounted System Software Development.- Head-Mounted System Calibration.- Table-Mounted System Hardware Installation.- Table-Mounted System Software Development.- Table-Mounted System Calibration.- Eye Movement Analysis.- Eye Tracking Methodology.- Experimental Design.- Suggested Empirical Guidelines.- Case Studies.- Eye Tracking Applications.- Diversity and Types of Eye Tracking Applications.- Neuroscience and Psychology.- Industrial Engineering and Human Factors.- Marketing/Advertising.- Computer Science.- Conclusion.