Factors affecting marketing in parastatals

Factors affecting marketing in parastatatals is a book that highlights the factors affecting marketing in government parastatals in Kenya.It elaborates how certain aspects such as the channels of distribution,product quality and competition affect marketing.It also elaborates how organizations can increase revenue through creating adequate marketing strategies for their products and services. This book is beneficial to both public and private organizations who engage in the sale of goods and services to sustain the organization.They will acquire marketing skills which will boost business growth,increase profits and revenue.

Autorentext

Cynthia Gathoni Mugo jest specjalistk ds. marketingu, posiadaj c tytü magistra zarz dzania biznesowego (zarz dzanie marketingowe) uzyskany na Uniwersytecie Nauki i Technologii im. Jomo Kenyatty. Posiada równie dyplom studiów podyplomowych z zarz dzania zasobami ludzkimi uzyskany w Kenijskim Instytucie Zarz dzania oraz dyplom z edukacji (sztuka) uzyskany na Uniwersytecie Egerton.