Factors Influence Post-adoption Behaviour of Online Securities Trading

This research aims to establish the important dimension of pre-adoption factors influence on the consequences, or post-adoption usage behaviour, of online securities trading by the retail investors in Singapore. While several studies have been conducted by researchers on the factors that lead people to adopt new innovations, few have actually explored the consequences of the innovations or post-adoption usage behaviour. Therefore, this research fills the gap in the diffusion and adoption studies. The researcher aimed to address the following three research issues in this study: RI1) What pre-adoption variables in the Diffusion of Innovations model affect the post-adoption usage behaviour of retail investors using online securities trading? RI2) Does Perceived usefulness affect the post- adoption usage behaviour of the retail investors using online securities trading? RI3) Will Consumer loyalty affect the post- adoption usage behaviour of retail investors using online securities trading?

Autorentext

Dr Anthony Yeong graduated with Doctor of Business administration from Southern Cross University, Australia. He has conducted research on the factors influencing post-adoption consequences of online securities trading in retail investors. Dr Yeong is a certified Project Management Professional (PMP) and certified PRINCE2 Practitioner.