Factors Influencing Customer's Attitude toward Private Label Brand

This book is comparing the theory of private label in Indonesia with a unique case of private label that defect from the theory. While majority of private label products in Indonesia has low purchased possibility, it does not applied to the private label of Griya Supermarket. It is based on the survey done to the customers of Griya Supermarket. Many interesting fact and new theory appear in this research.

Autorentext

Abdiel Archito Farrel, a Bachelor of Business Administration from President University, Indonesia. Graduated in 2015 and at the same year, he also graduate from a pilot school. Today, he is focusing his career to be a pilot in Indonesia.