Factors Influencing on Customer Loyalty for BT Cotton Seeds

Factors influencing on customer loyalty and brand preference for BT cotton seed; It is worldwide accepted truth that "Customer is King" thus, it is important to know how consumers behave in the market. How customer prefer one product over another and which are the different factors affecting on the preference. The agriculture is the important for every country. In India, Various types of crops are cultivated and farming is one of the major income sources in the rural area. The BT cotton is one of the major crops in the Gujarat.The book aiming to find out the various factors affecting on the customer loyalty and brand preference for BT cotton. This book shows the ground reality and will helpful to marketers in designing the policies and strategies.

Autorentext

Kamalkant Tandel, Prof. Gautam Parmar; Kamalkant Tandel is alumni of ASPEE Agribusiness Management Institute (AABMI); Navsari Agricultural University; Gujarat (India). Currently he is working in HDFC Bank Ltd. And Prof. Gautam Parmar is functioning as Teaching Faculty at ASPEE Agribusiness Management Institute (AABMI), Navsari.