Fashion in Context

Fashion is a social phenomenon that can only be defined and understood using a trans-disciplinary approach. A number of questions arise: which special perceptive abilities does a creator of fashion have to have? To which extent are smart clothes integrated in everyday fashion? How does architecture react to the requirements of fashion? Can a costume designer design clothes successfully and vice versa? These and many other questions are addressed as well as the problems involved fashion design training or fashion designers' responsibilities in terms of sustainability. This publication is based on the discourse that has been under way at the Vienna School of Fashion as a cultural design phenomenon between international representatives from the fields of art, fashion, architecture, science and business. The fashion phenomenon is followed from different perspectives and with thematic contributions.

Autorentext

Gerda Buxbaum. Studierte Englisch, Philosophie und Psychologie, Publizistik und Kommunikationswissenschaft sowie Kunstgeschichte an der Universität Wien. 1985-96 Hochschulassistentin an der Hochschule für angewandte Kunst Wien. 1985-88 Redaktion einer wöchentlichen Modesendung im ORF. 1992-04 Lehrauftrag an der Hochschule für künstlerische und industrielle Gestaltung in Linz. 1993 Gastvorlesungen am FIDM Fashion Institute of Design and Merchandising, Los Angeles. 1993-97 Lehrauftrag an der Kunsthochschule Berlin-Weissensee. 1995-99 Leitung des Büros für Öffentlichkeitsarbeit und Ausstellungsmanagement an der Akademie der bildenden Künste Wien. Seit 1999 Direktorin und Lehrtätigkeit an der Modeschule der Stadt Wien, Schloss Hetzendorf.

Inhalt
Introduction.- Tradition and Change.- Discourse and Education.- Movements and Trends.- Creation and Profession.- Industry and Media.- Technology and Innovation.- Intelligence and Smart Clothes.- Ecology and Sustainability.- Art and Architecture.- Costume and Staging.- Display and Marketing.- Index: The Hetzendorf Symposia 2000-2009. A Guide through the programme and contributors.