Features of Business Environment

Modern business finds themselves in a highly complex and intricate environment. Constraints and opportunities posed by nature, the economy and economic system, the political and legal environment, the social system, geographical and ecological conditions, and demographic factors have a significant impact on businesses. Over the past few decades, as global economic development has accelerated, understanding the cross-cultural business environment has become increasingly important. This book is a modest attempt to outline various important aspects of interfacing with the business environment. Designed primarily as a text for undergraduate and graduate students in business and commerce, this comprehensive and well-structured book provides readers with the knowledge necessary to analyze the domestic and global business environment.

Autorentext
Dr. Nalla Bala Kalyan, Professor and R&D Coordinator, Department of Management Studies, Sri Venkateswara College of Engineering, (Autonomous), Karakambadi Road, Tirupati-517507, Andhra Pradesh, India.