Financial Communication in Small and Medium-Sized Enterprises

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Details

To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication.

Publication in the field of economic sciences Includes supplementary material: sn.pub/extras

Autorentext
While Alexander Zureck studied business administration at FOM University of Applied Sciences, he worked in market research and in a bank. Today, he works for the FOM University of Applied Sciences in the field of financial research and he consults small and medium-sized enterprises.

Inhalt
Financial Communication in the Context of Information Economics.- Financial Communication in Small and Medium-Sized Enterprises.- Patents in Financial Communication.

Weitere Informationen

  • Allgemeine Informationen
    • GTIN 09783658074869
    • Sprache Englisch
    • Auflage 2015
    • Größe H210mm x B148mm x T7mm
    • Jahr 2014
    • EAN 9783658074869
    • Format Kartonierter Einband
    • ISBN 3658074868
    • Veröffentlichung 23.10.2014
    • Titel Financial Communication in Small and Medium-Sized Enterprises
    • Autor Alexander Zureck
    • Untertitel Patents in Financial Communication
    • Gewicht 167g
    • Herausgeber Springer Fachmedien Wiesbaden
    • Anzahl Seiten 120
    • Lesemotiv Verstehen
    • Genre Betriebswirtschaft

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