Food Marketing To Children

This particular book aims to highlight the rivalry between ethical and unethical food marketing to children.Various case studies have been supplemented to elucidate how marketing ethics have been compromised by the advertisement agencies to gain profits.For this purpose basically the children have been made the target audience because of the mere fact that they are the ones who are more or less the doers of gullible acts of innocence

Autorentext

The author Madhubrata Rayasingh is an Assistant Professor of Economics in National Law University,Orissa,India.She has completed her M.Phil in Economics from Utkal University,Bhubaneswar. Co-author Sudhir Kumar Mishra is a scholar as well as a social activist.He is associated with NGOs like Mission Asra.