FOOD TRUCK OPTIONS AND PREFERENCES IN HERMOSILLO

The Street Food movement has encouraged the development of Food Tucks, which take advantage of the tremendous potential of this type of food (and drink) on wheels. A very clear example, which is having great acceptance, is the case of the " Food TruckParks".The initiative comes from private capital, from entrepreneurs or investors, who have or get a piece of land, which in many cases, belongs to individuals (which facilitates the work and permits) and that they adapt as a space prepared to accommodate Food Trucks.The concept of mobile food(Food Trucks) attracts a growing number of consumers every day, offering a wide variety of options for all tastes. The ease of offering your products in a means of transportation makes it easier for the food offerings to always be close to your customers.In Mexico, the trend arrived approximately a decade ago, but it was not until 2014 when they reached an explosive development with trucks of wings, burgers, paninis, ribs and salads.

Autorentext

Master in Administration from the Universidad de Sonora, Master in Marketing and International Commerce from the Universidad del Valle de México. Doctor in Educational Administration (IPPSON) and Doctor in Education (CESCIJUC). He has worked for several market research agencies in Mexico and for more than 15 years he operated his own.