Foreign market entry strategies: Route to business expansion

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The phenomenon of foreign market entry strategies is intensifying at an astonishing path and other studies related to the same lexicon. The business transition from one country to a new market has offered great impact in the manner of development of this foreign firms. The has created myriad windows of business chance for firms to increase their revenue and expand their business as well. However, the result of this finding shows that 56% of the respondents were operating as at the level of middle management then followed by the higher up management level employees at 33% while lower management scored 11% of the total respondents. This financial institution had put into consideration myriad of strategies for entering the Gambian terrain.

Autorentext
Sohna, Abdoulie
I have both academic and professional background with recently pursuing a Masters degree program in Business Administration at Jiangsu University. I have many years of work experienced at strategic positions as Sales Manager at ENTERPRISE LIFE THE GAMBIA Ltd, Head of Sales and Marketing at Unique Solutions and Sales Rep at Banjul Breweries Ltd.

Weitere Informationen

  • Allgemeine Informationen
    • GTIN 09783659391712
    • Editor Jiang Xinying
    • Sprache Englisch
    • Größe H220mm x B220mm x T150mm
    • Jahr 2019
    • EAN 9783659391712
    • Format Fachbuch
    • ISBN 978-3-659-39171-2
    • Titel Foreign market entry strategies: Route to business expansion
    • Autor Abdoulie Sohna
    • Herausgeber LAP Lambert Academic Publishing
    • Anzahl Seiten 60
    • Genre Wirtschaft

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