Framework for gaining competitive advantage using CSR model

All businesses irrespective of size, location or nature have faced competition as long as they provide the same goods and services. There is competition in all business processes. Competition may be directly or indirectly felt, potential or replacement, from internal factors or external factors. The interrelation between society and businesses has existed since time immemorial. Businesses operate through people. CSR is therefore perceived as a concept where businesses give back to the people voluntarily and can build on this opportunity for competitive advantage.

Autorentext

Investigador doutorado, Professor na Universidade de Muni (Arua, Uganda) e Chefe do Departamento de Administração e Gestão de Empresas. É também tutor a tempo parcial na Universidade de East London.