Franchisees as Consumers

This book explores the roles franchisees play in modern business and their importance to the success of every franchise arrangement. It also examines why franchisees are more vulnerable under the law than employees and suppliers and what can be done about it.

Franchising is an increasingly important global business model, but how well protected are franchisees the people who operate and make any franchise system really work? In this book, the author explores the many different roles that franchisees play in modern business, and their importance to the success of every franchise arrangement.

As well as providing a comprehensive overview and analysis of the legal context of modern franchising relationships, and the different measures taken to deal with franchisee concerns, the author examines the weak links in contemporary franchising the areas where franchisees are rarely appropriately protected. Despite all the rhetoric, franchisees remain awkwardly accommodated within the law, and they are in need of attention through improved consumer protection, corporate governance, and business insolvency/bankruptcy laws.

Franchisees As Consumers examines why franchisees remain more vulnerable under the law than employees and suppliers, and what can be done about it.

Analyses the role of franchisees as consumers, contracting parties, and in the franchisor's failure Accurately positions franchisors, master franchisees and franchisees within the network of legal entities which constitute and support the franchise offering Details models that shift legal and financial risk for franchisor's decisions to franchisees? Includes supplementary material: sn.pub/extras