Franchising Strategies

A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry.This analytical guide will lead to a better understanding of a range of franchising strategies.

Autorentext

Ed Teixeira has 40 years of experience in the franchise industry including the retail, manufacturing, home health care, medical staffing industries. He has done franchising in Asia, Europe, and South America. He has a Masters Degree in Economics and is a member of the Advisory Board at Pace University Lubin School of Business and Industry Partner with Stony Brook University.

Richard Chan is Associate Professor in the College of Business and has founded the Center of Entrepreneurial Finance at Stony Brook University, USA. His research situates at the intersection of technology and entrepreneurship. Specifically, he investigates how entrepreneurs finance their ventures using emerging platforms, such as crowdfunding and blockchain-based cryptocurrency. His work has appeared in leading entrepreneurship journals.

Inhalt

1. Introduction to Franchising 2. Fundamentals of Franchising 3. The Relevancy of Emerging Franchise Performance 4. Evaluating the Franchise Venture 5. Preparing for New Franchise Launch 6. Developing Franchisor Organizational Capabilities 7. Franchise System Development 8. Franchisor Support and Services 9. Franchise Relationship Management 10. Franchise Trends