From Fringe Party to Serious Contender

In Minnesota, the Green Party has risen from the ranks of the fringe to become one of the two other major political parties. As in any organization, effective communication is one of the keys to continued success. This book analyzes which communication vehicles initiated by the Green Party of Minnesota are most valued by the organization s members and supporters, based on first-hand input from the Green Party of Minnesota s key audiences. The analysis reveals the challenges that take place when information is not clear or available, when the Internet is not used effectively and more. In addition, the analysis should provide insight into the conflicts that people have with belonging to third parties in a two-party system and what third parties need to do to continue their momentum. This book is especially useful for Green Party members, third-party advocates, managers of political volunteers, or anyone else interested in politics especially the fierce independent political spirit of Minnesotans.

Autorentext

Brant K. Skogrand, APR, MBC: Studied business communications at University of St. Thomas and journalism at University of Minnesota. Accredited in public relations by Public Relations Society of America. Corporate communications specialist at West/Thomson Legal & Regulatory, Minneapolis.