From Globo Play to the present day: The reconfiguration of Rede Globo

The book looks at how Brazil's main television channel has been moving with the new audiovisual trends, such as the use of interaction between various screens and the power to watch your favourite programme whenever you want. For this book, various theories were studied, such as media convergence, multiscreens and the on-demand culture that has been taking shape over time. The book is the result of an adaptation of a course conclusion at PUC Minas (Pontifical Catholic University of Minas Gerais), supervised by Professor Sílvio Ferreira Junior.

Autorentext
Graduating in Advertising from the Pontifical Catholic University of Minas Gerais (PUC Minas) Researcher at CONEC 2017 (National Congress on Communication Studies).

Klappentext

The book looks at how Brazil's main television channel has been moving with the new audiovisual trends, such as the use of interaction between various screens and the power to watch your favourite programme whenever you want. For this book, various theories were studied, such as media convergence, multiscreens and the on-demand culture that has been taking shape over time. The book is the result of an adaptation of a course conclusion at PUC Minas (Pontifical Catholic University of Minas Gerais), supervised by Professor Sílvio Ferreira Junior.