Fundamentals of Digital Marketing

This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies. Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviors, purchasing patterns and customer loyalty and retention.

Autorentext
Ms. Preeti Shrivastava working as Assistant professor in IIMT College of Management, Greater Noida (U.P).Her area of specialization in Marketing and Human Resource.Ms. Shallu Bains working as Assistant professor in IIMT College of Management, Greater Noida (U.P). Her area of specialization is finance and she is UGC NET Qualified in Commerce.