FUNDAMENTALS OF ENTREPRENEURSHIP AND BUSINESS PLAN WRITING

Commonly referred to as Africa in miniature, Cameroon is a country with enormous potentials. Despite these potentials, the unemployment rate is still very high. To curb this situation, the government of Cameroon introduced a series of measures, one which is the introduction of "Entrepreneurship" courses not only in Universities, but also in secondary and primary schools. The objective is to train more wealth creators. This work supports this initiative by guiding and motivating learners to appreciate and understand the area of entrepreneurship. It serves a key resource in giving a clear picture of what entrepreneurship entails. Its exploitation will undoubtedly facilitate efforts made by youths to create jobs. It also helps to solve the thorny problem of pupils, students and teachers of the real absence of contextualized textbooks in the field of entrepreneurship. It offers synthetic and structured courses with the objective to link the theory to practice. Adapted to the African context in general, and the Cameroonian context in particular, this book aims at arousing in young people, the spearhead of society, the entrepreneurial spirit.

Autorentext

Negou Ernest: Lecturer of Entrepreneurship, Small Business Creation and Management Department of Management Sciences, University of Buea.Ibrahima: Lecturer of Marketing, Department of Marketing, ESSEC, University of Douala.Nkenganyi Marcellus Fonkem: Lecturer of human Resource Management, Department of Management, University of Buea.