Fundraising in the Creative and Cultural Industries

The need for effective fundraising in the arts has never been more acute. Specialist yet accessible, Fundraising in the Creative and Cultural Industries is designed to provide strategic and practical support to individuals needing to lead or develop fundraising in their organisations.

Autorentext

Michelle Wright is CEO of Cause4, a social enterprise which supports charities, social enterprises and philanthropists in development and fundraising across the charity, arts, sports and educational sectors in the UK and internationally.

Ben Walmsley is Professor of Cultural Engagement at the University of Leeds, UK.

Emilee Simmons is Deputy Head of the Business School at Leeds Trinity University, UK.

Inhalt

1. Integrating Fundraising Strategy with Business Planning 2. Implementing an Organisation-wide Approach to Fundraising 3. Strategic Partnerships for Fundraising Success 4. Successful Delivery of Fundraising 5. Enterprise in Fundraising 6. Fundraising at Times of Crisis 7. Introduction to Fundraising Approaches 8. Writing Effective Fundraising Applications 9. Selling to Business in a Changing Landscape 10. Cultivating Individual Giving and Effective Stewardship 11. Using Digital for Creative Fundraising