Gastronomy as a marketing tool

Currently, destinations are finding themselves in a position where they have to compete for the spending of tourists. Specific branding strategies, where emphasis is put on a destination's strengths, are an effective way to stand out from the crowd. Thailand is a country where food and food experiences are of high value, not only to the local population, but also for tourists. Therefore, I wanted to research the extent to which Thailand could exploit its culinary reputation as a motivation for travel, in order to optimize their branding strategy. This book can function as a tool in gaining new insights for people working or studying in the field of marketing, but could be of assistance in the tourism and culinary industry as well.

Autorentext

Alrededor de febrero de 2009 empecé con lo que sería el proyecto más grande, interesante y final que tendría que completar para mi estudio en Gestión y Consultoría de Turismo Internacional en la NHTV; mi tesis. Dado que la comida y los viajes son mis principales pasiones, he disfrutado escribiendo este trabajo y al mismo tiempo he aprendido más sobre el concepto de marca.