Gender Issues in Tourism

Gender and Tourism: Understanding Male and Female
Tourist Behavior, is an in-depth comparative study
identifying the preferences, participation, duties
and responsibilities of male and female tourists. The
research has investigated the gender roles of
tourists and gendered consumer-decision making in
vacation decisions. A comparative sample of Indian
and Foreign male and female tourists has helped to
identify if cultural differences and gender status in
society effects travel choices and behaviour. The
study also explores assumptions and perceptions
related to use of gender images in tourism marketing.
The work demonstrates that in
contemporary times males and females participate
equally in decision making for travel and jointly
undertake responsibilities in travel planning.
However, gender is a detrimental factor that accounts
for differences between males and females in
preference for different forms of tourism and
participation in different kinds of tourism
activities. It is anticipated that the findings of
this work will appeal to both researchers and
practitioners of tourism who are interested in
understanding the gender segments of the tourism market.

Autorentext

Sonia Khan has a PhD in Tourism and holds a permanent appointmentwith Himachal Pradesh University, India. She has two Masters: inTourism (India) and Leisure Studies (CHN, The Netherlands).During her 13 years of teaching experience she has taughtundergraduate and graduate Tourism courses for Universities inIndia, North Cyprus and Canada.

Klappentext

Gender and Tourism: Understanding Male and FemaleTourist Behavior, is an in-depth comparative studyidentifying the preferences, participation, dutiesand responsibilities of male and female tourists. Theresearch has investigated the gender roles oftourists and gendered consumer-decision making invacation decisions. A comparative sample of Indianand Foreign male and female tourists has helped toidentify if cultural differences and gender status insociety effects travel choices and behaviour. Thestudy also explores assumptions and perceptionsrelated to use of gender images in tourism marketing.The work demonstrates that incontemporary times males and females participateequally in decision making for travel and jointlyundertake responsibilities in travel planning.However, gender is a detrimental factor that accountsfor differences between males and females inpreference for different forms of tourism andparticipation in different kinds of tourismactivities. It is anticipated that the findings ofthis work will appeal to both researchers andpractitioners of tourism who are interested inunderstanding the gender segments of the tourism market.