Gender Stereotypes in Nigerian Television Commercials

Gender is an organising social category and notions of femininity, as well as masculinity, are fundamental to possibilities and/or impossibilities inherent in the social world. In Nigeria, television is a major tool for (re-)enforcing social codes that perpetuate gender stereotypes which undermine the evolving dynamics of the Nigerian woman.This book does not only aim to uncover how television commercials perpetuate these sex-role stereotypes of 'traditional' and 'modern' Nigerian women but also challenge the advertising industry in Nigeria for a radical rethink of the feminine construction.

Autorentext

Modupe Akinleye ist Doktorandin (Politik) an der Universität Bristol mit Forschungsinteresse an Diskursen und politischer Gewalt in Nigeria. Sie erwarb ihren Master in Kommunikation und internationalem Marketing an der University of Surrey und ihren Bachelor in Anglistik an der Adekunle Ajasin University. Sie ist Gewinnerin des prestigeträchtigen President's NYSC Awa