Genericized Trademark
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Details
A genericized trademark (also known as a generic trademark, proprietary eponym) is a trademark or brand name that has become the colloquial or generic description for or synonymous with a general class of product or service, rather than the specific meaning intended by the trademark's holder. Using a genericized trademark to refer to the general form of what that trademark represents is a form of metonymy. A trademark typically becomes "genericized" when the products or services with which it is associated have acquired substantial market dominance or mind share. A trademark thus popularized puts its legal protection at risk, as unless the owner of an affected trademark works sufficiently to prevent such broad use its intellectual property rights in the trademark may be lost.
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GarantieWeitere Informationen
- Allgemeine Informationen
- GTIN 09786130748937
- Editor Frederic P. Miller, Agnes F. Vandome, John McBrewster
- Genre Psychologie
- EAN 9786130748937
- Format Fachbuch
- Titel Genericized Trademark
- Herausgeber Alphascript Publishing
- Anzahl Seiten 92
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