Giving back or taking back?

Corporate Social Responsibility (CSR) is an increasingly conflicting concept. Organizations are investing millions and billions in CSR activities, yet the consumers are often left baffled with the results. This book is aimed towards understanding an average consumer's response towards CSR activities. The area of study is Pakistan, where giving back in charity according to religion is a norm. However, it is generally accepted that organizations and multinationals are using CSR activities to promote their products and services while increasing their own profits and not giving back to the society that is desired. This book will also be looking at the historical importance of CSR and how it has involved as an important concept in the core business.

Autorentext

The author has recently completed her MBA in Marketing from Bahria University Islamabad, Pakistan. Her main area of research is Corporate Communications and Social Responsibility, having experience in CSR & PR department at a leading Pakistani Telecom company. She has a flair for writing and is currently working as a freelance writer.