Global Management

Using the BMW Group, Volkswagen and Toyota, "Global Management" explores why corporations in the global automotive industry need to align their structure and objectives with the environment. This threefold strategic fit thrives in every organization, especially multinationals with a strong capital base, huge R&D investment, industry partnerships, shrewd leadership and an innovative workforce. You will learn about generic strategy, innovation management and some proven approaches to risk control - including how automobile companies fared during the recent market drawdown at the height of COVID-19 pandemic. The book shows you how to accurately navigate volatile, uncertain, complex and ambiguous markets with focus on sustainable business practices, portfolio management, technology diffusion and so on. In the post-pandemic era, global management requires use of effective leadership strategies and up-to-date market data to increase efficiency in three key areas - people, process and technology.Perfect for students, casual readers, investors, and people working in innovation-driven industries.

Autorentext
Mr. Chimezie Kingsley Irobiko is an academic researcher, blogger and fiction writer from Abia State, Nigeria. He provides academic and business writing service to clients across the globe.