Global Marketing

Global Marketing is a very efficient function in today's globalized world. Global marketing especially by one of its declination, the Marketing Plan, allows evaluating a business strategy. Economic globalization made it easier for the companies development in many countries. That is to say, there are today, more than in the past, companies from emerging countries that are of a global scale, and in my opinion, the number is going to increase again in the next decades (Companies from countries like China, India, Russia, Brazil, etc. will develop globally in my opinion, etc.). Global Marketing is a must since today, the competition between companies in most the business areas is worldwide. And the companies should invest part of their global yearly development budget into global marketing because the companies that will do it, with global advertising campaigns will get more customers, which is one of the most important in firm life. Companies generally need global marketing in several contexts, for example, to start a new strategy of business development, to start a new product, to advertise their already existing products, as well as, to construct a brand, etc.

Autorentext

L'auteur est doctorant finissant en entrepreneuriat ayant réalisé ses recherches sur l'entrepreneuriat en Algérie. Dans le cadre de cette recherche, les mesures de promotion de l'entrepreneuriat déployées par les autorités algériennes ont été étudiées.

Klappentext

Global Marketing is a very efficient function in today's globalized world. Global marketing especially by one of its declination, the Marketing Plan, allows evaluating a business strategy. Economic globalization made it easier for the companies development in many countries. That is to say, there are today, more than in the past, companies from emerging countries that are of a global scale, and in my opinion, the number is going to increase again in the next decades (Companies from countries like China, India, Russia, Brazil, etc. will develop globally in my opinion, etc.). Global Marketing is a must since today, the competition between companies in most the business areas is worldwide. And the companies should invest part of their global yearly development budget into global marketing because the companies that will do it, with global advertising campaigns will get more customers, which is one of the most important in firm life. Companies generally need global marketing in several contexts, for example, to start a new strategy of business development, to start a new product, to advertise their already existing products, as well as, to construct a brand, etc.