Global Strategy

The world has become a global village and any business that does not consider going global will find itself out of the market.Global Business Strategy book has been done comprehensively for use by business management students of all levels beginning from undergraduate to Post graduate studies.It is also invaluable for lecturers. Deliberate effort was made to make the book an easy read through lucid coverage of concepts. Each topic was thoroughly researched and where applicable, tables have been used for easy illustrations.

Autorentext

L'autrice di questo libro ha conseguito una laurea in Economia e Commercio presso l'Università di Nairobi, un MBA presso l'Università Kenyatta e attualmente è dottoranda presso l'Università Jomo Kenyatta di Agricoltura e Tecnologia (JKUAT). È docente presso la facoltà di Economia e Commercio dell'Università Mount Kenya.