Global UX

Informationen zum Autor Whitney is a user experience researcher and usability expert with a passion for clear communication. Her projects include work for the National Cancer Institute (US), The Open University (UK) and IEEE (worldwide). She enjoys learning about people and using those insights to products where people matter. Pursuing her interest in the usability of civic life, she has served on two US government advisory committees: updating US Section 508? accessibility regulations and creating standards US elections. She was president of the Usability Professionals' Association (UPA) International, on the board of the Center for Plain Language, and is a Fellow of the Society for Technical Communications. Whitney is the author, with Kevin Brooks of Storytelling for User Experience: Crafting stories for better design (Rosenfeld Media, 2010). She's also proud that her chapter Dimensions of Usability? in Content and Complexity turns up on so many course reading lists. Daniel is Principal Consultant at Apogee, a usability consulting Services Company based in Hong Kong. Dan previously worked on a usability team for Telstra Australia. He is currently VP of the International UPA (Usability Professionals' Association) and has lectured about UX in Hong Kong, China, Singapore, Malaysia, Australia, the USA, Israel, New Zealand, and Japan He co-wrote a Usability Kit? with Gerry Gaffney which is an implementation guide providing best practices and guidelines for usability teams. Dan holds a BS in Information Management from Melbourne University in Australia. Currently lives in Hong Kong Zusammenfassung A resource for those looking to incorporate new globalized methodologies. It features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world. It contains case studies and vignettes from user research and design projects for multinational companies and small start-ups.

Autorentext
Whitney is a user experience researcher and usability expert with a passion for clear communication. Her projects include work for the National Cancer Institute (US), The Open University (UK) and IEEE (worldwide). She enjoys learning about people and using those insights to products where people matter. Pursuing her interest in the usability of civic life, she has served on two US government advisory committees: updating US Section 508” accessibility regulations and creating standards US elections. She was president of the Usability Professionals' Association (UPA) International, on the board of the Center for Plain Language, and is a Fellow of the Society for Technical Communications.Whitney is the author, with Kevin Brooks of Storytelling for User Experience: Crafting stories for better design (Rosenfeld Media, 2010). She's also proud that her chapter Dimensions of Usability” in Content and Complexity turns up on so many course reading lists.Daniel is Principal Consultant at Apogee, a usability consulting Services Company based in Hong Kong.Dan previously worked on a usability team for Telstra Australia. He is currently VP of the International UPA (Usability Professionals' Association) and has lectured about UX in Hong Kong, China, Singapore, Malaysia, Australia, the USA, Israel, New Zealand, and Japan He co-wrote a Usability Kit” with Gerry Gaffney which is an implementation guide providing best practices and guidelines for usability teams. Dan holds a BS in Information Management from Melbourne University in Australia. Currently lives in Hong Kong

Klappentext
Provides clinicians with advanced information on interpretting WISC-IV scores in relation to demographic variables, allowing for a deeper, more clinically relevant interpretation of scores, with special emphasis on interpretations of the WISC-IV indices and the WISC-IV Integrated.

Zusammenfassung
A resource for those looking to incorporate new globalized methodologies. It features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world. It contains case studies and vignettes from user research and design projects for multinational companies and small start-ups.

Inhalt

Chapter 1: The Start of the Journey

Chapter 2: It's a New World

Chapter 3: Culture and UX

Chapter 4: Building Cultural Awareness

Chapter 5: Global Companies and Global Strategies

Chapter 6: Effective Global Teams

Chapter 7 - Research in the Field

Chapter 8 - Bringing it Home

Chapter 9 - Design for a Global Audience

Chapter 10 - Delivering Value