Wir verwenden Cookies und Analyse-Tools, um die Nutzerfreundlichkeit der Internet-Seite zu verbessern und für Marketingzwecke. Wenn Sie fortfahren, diese Seite zu verwenden, nehmen wir an, dass Sie damit einverstanden sind. Zur Datenschutzerklärung.
Going International
CHF 99.25
Auf Lager
SKU
OF62104OBV7
1 Verfügbar 
Geliefert zwischen Fr., 30.01.2026 und Mo., 02.02.2026
Details
How can small and medium-sized enterprises successfully enter foreign markets? This book provides answers to the key questions of internationalization: What makes foreign markets different from the domestic market? How can companies identify and develop opportunities abroad? To what extent should the marketing mix be adapted to local market conditions? How can digital tools support international expansion? How can international risks be identified and managed effectively? 'Going International' is based on many years of research in collaboration with internationally active companies. It offers students and decision-makers scientific knowledge, practical tools, and digital resources to support their global growth. Special attention is given to the challenges and opportunities of digitalization and to risk management in an increasingly volatile world. The book is illustrated with two in-depth case studies of international market development, complemented by numerous practical examples drawn from real-life business experience. Includes extensive online resources and tools: www.going-international.com
Weitere Informationen
- Allgemeine Informationen
- GTIN 09783039091485
- Auflage 2. Aufl.
- Sprache Englisch
- Genre Economy
- Lesemotiv Verstehen
- Größe H15mm x B170mm x T240mm
- Jahr 2025
- EAN 9783039091485
- Format Fester Einband
- ISBN 978-3-03909-148-5
- Veröffentlichung 18.07.2025
- Titel Going International
- Autor Paul Ammann , Ralph Lehmann , Christian Hauser
- Untertitel Strategies and Methods for Entering Foreign Markets
- Gewicht 490g
- Herausgeber Versus Verlag AG
- Anzahl Seiten 235
Bewertungen
Schreiben Sie eine Bewertung
